Web Design And The Psychology Of Colors
Web design is not an easy task, especially if what you need is to create a business website in plain HTML, with a very simple layout, easy to navigate, fast loading and, above all, distinctive. To reach this purpose web designers don?t have too many options. Typically all they can do is blend colors harmoniously to create an appealing website that combines attributes of simplicity and logic while providing valuable content.
It is therefore important for any designer to know what colors mean and what subtle message hides within every tone.
Red is the warmest color, passionate and energetic: the color of romance, love and enthusiasm. Red is attention grabbing, alarming or charming: a mixture of paradoxes feelings and sensations. A good web designer understands red and its power: he or she will know where to use this color, how much of red means sales, how much will just drive visitors away. Take a look around and note how red is used on a daily basis: sales tags are red, a red Ferrari is anyone?s dream, a red rose is a passionate declaration of love, a red flag is often associated with war? Red is power, means power, inspires and motivates.
As red, orange is warm, happy and full of life. It?s the color of fire and light. Orange is usually used for websites related to the food industry, but it could also work for lamp manufacturers and other entrepreneurs from the light and energy areas.
Yellow is a dual color. It?s happy and inspiring but many people do associate it with cowardice and jealousy. Use it careful in web design, and never use it for fonts on a white background.
Green means nature, purity and freshness. It symbolizes hope and growth. Usually companies selling herbal products, nutrients and cosmetics use a fresh green ? for example lime green ? to inspire their visitors. World class companies such as Yves Rocher or Garnier employ green a lot in their web design because they sell products based on natural plant extracts. Used in the wrong context, green might have negative connotations. Money is green ? too much green is often associated with greed or poison (Paris Green).
Blue is a already a standard business-to-business color. Navy blue, or dark blue is used for business logos, business suits and so on. Even hospitals and health sites use blue for their design. Light blue symbolizes happiness and Heaven, while some shades of blue are depressing. Use blue carefully for web design.
Violet is an exotic and royal color, associated with wealth, spirituality and meditation. It?s rarely used in web design, because it takes real skill to combine with other colors. Web designers use it mostly for ads and banners, as it grabs attention and calls to action.
White is not a color, but the manifestation of all colors as one. White is associated with purity, divinity, modesty and simplicity. For web design white is the ideal choice. However, although in life, white is complete, online it always needs to be completed with other colors.
Finally, black means the absence of white and the absence of all colors. Although, generally speaking, black has negative meanings (death, mourning, sin) it is still a very elegant color and, combined with the right colors it can make a great enhancement to your website. Anyway? you probably use black as the color of the fonts.
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
Related Articles:
How to Sell Web Design
Knowing how to sell web design is as important as designing skills. You can have the best designing skills in the world, but if you can?t sell the web design, you won?t make very much money from your skills. If you plan to work as a web designer, you should spend some time learning how to sell your designs and not just focus on your design skills.
T-Shirt Company Launches Web Design Software
RetroDuck.com has launched a new website which offers customers the ability to design their own t-shirts over the Internet. RetroDuck.com is the first print shop in Michigan to launch this kind of service. The software is free to use, and available online at www.OwnShirts.com.
Want To Know Why You Should Not Outsource Web Design?
Picture the scene?
My Mistakes as a Web Design Newbie
Learn from them
50 Surefire Web Design Tips
Tips to brand your websiteInclude your logo in all pages. Position it at the top left or each page.
$5 Million in Design Projects Brokered by DesignQuote in Posted Web Design and Graphic Design Jobs up for Bid
In just over a year, DesignQuote has changed the way many designers do business. Designquote has brokered over 4,000 design projects since its launch in November of 2006. It posts an average of over 100 new projects every week.
Web Design - How Important Is The Designer?
Do you remember when developing a website was the stuff of an elite core of techno-geeks who understood a language called html? Other computer languages have been added to the mix, which has placed the personal development of a website among the stuff of myths and legends.
Sold On One Page -- Pod1 Web Design Company Implements Single Page Checkout
A massive 40-60% of online shoppers leave websites during the actual checkout process. The reasons may vary but the result remains the same - lost sales. To address this problem London web design company Pod1 (www.pod1.com) has developed a one page checkout system, saving customers time and increasing retailers sales.
Web Design A Website For All
How many customers are you losing every day in your ecommerce website? I suppose every business owner expects some customer loss, but did you know you could be losing more customers than you may have realized?
The Best Web Design Programs
Who doesnt own a webpage nowadays? If youre thinking about spicing up your webpage or (heaven forbid) move your webpage off that blogging host, consider some of these web design programs that will make mastering the art of html a breeze (well, not exactly, but with these WYSIWYG-What you see is what you get-tools, youll be a designing maniac in no time).
How Not To Get Web Design Works
I get the occasional web design lead from my website. I wanted to find a company I could pass these onto. So I put an ad on a freelance site. It specified the programming qualifications needed, stated that the successful candidate should have good English, and was for companies only.
Look Before You Leap - Options for Failing Web Design Firms
Web development firm Desiant offers to buy out the client list of defunct designers
Understanding Web Design Agency Philosophies And Methods
When selecting a web design agency, one thing you should consider is the process the agency uses to take your design from concept to reality. There are actually three different methods or approaches that an agency may follow. These include:
Design firm wins International Award for Web Design
For the second straight year, Team Media Creations Studios wins The International Association of Web Masters and Designers Golden Web Award.
Good Web Design – What Is It?
There is unlimited possibilities when it comes to designing a website. Flash, Database, content management, Client Login, etc,etc.