Web Design Stance On Back Button And How To Use It

Any experienced web designer should know without having to be told that the Back Button is an extremely part of any web page. Your web design company certainly expects you to understand this fundamental concept of web design. You should realize the truth of this claim after having surfed the internet and visited various web sites for some time. All too often, however, web designers take this important button for granted. "Back" or "Back to Home/Start" links that are sometimes built into web pages are frequently poorly designed, and do not lead users to the page that they were previously on. Directing a user to the exact page that they were on before they were linked to the current page requires more than a little programming knowledge. When they do not function properly, these ?Back? links reflect poorly upon you site and often discourage visitors from exploring more of your site.

How People Browse the Web

A large number of people online visit web sites with no specific purpose in mind other than to gain a general idea of what that web site contains. If what they see in the first few seconds on the site does not interest them, then their cursor immediately moves to the Back button in the upper left hand corner of the screen to bring them back to their previous page. Some people use this button so often that they fail to realize how much they rely on the Back button for their convenience. They visit one site after another, scrolling up and down each one, and after determining that the site contains nothing of interest to them, head straight for the back button and away from the site.

Do Not Try To Impact This Negatively

Web designers all over the world have a common reaction to this phenomenon ? they do their best to prevent it. Regardless of which web design company you work for, or what programs and tools you use to create your web sites, you do not want visitors to simply skim your web page before leaving. No, you want them to stay. And some web page designers take extreme measures to try to prevent visitors from leaving their sites.

Some program the page to open in a window that does not have a back button, others make their page open in a new window and cause the old window to close. It is not difficult to see that web users will quickly become annoyed with this, and it definitely does not present you or the web design company you represent in a good light. By doing this, web designers cripple their own web sites because they have deprived visitors of the standard controls used to navigate websites and they have also ensured that the visitors will leave the web site as soon as possible and not return. This is hardly ideal for either web designers or their customers. So, instead of fighting the back button, try using its presence to your advantage.

How to Take Advantage

Taking advantage of the back button does not entail giving your users instructions on how to use the button. They already know this. Instead, you want to take advantage of the fact that the visitors to your web site are thoroughly predictable in that they will inevitably head for the back button after some time. Try to take advantage of this constant attention paid to the back button. Here are some ways that you do this:

? Any advertisements or branding elements that you put on your web site could be placed in the upper left hand corner of the site, near the back button. They are likely to receive more attention here from visitors using the back button than anywhere else on the page.

? Make your branding elements or advertisements links to other pages. By doing that, you create the chance that visitors might just link themselves to another one of your pages if they miss the back button of if you are branding elements catch their attention.

? Make use of the server logs to obtain information about the pages that visitors to your site were on before they were linked over. This will provide your web design company and clients with important information that they can make use of. If you know what sites visitors to your site usually return to, you could provide a direct address to those sites from yours. If, for example, visitors are coming from a search engine, then you could provide visitors from there with an object that will connect them with that search engine and also help them search your site. It is important to remember that one of the most helpful things designers can do for visitors is to include details on how to search your site. This is likely to earn you the appreciation of not only your visitors, but also of clients and your web design company.

Moe Tamani is a search engine optimization specialist for SEO 1 Services specializing in Seo web design http://www.seo-1-marketing-services.com http://www.Brazenwebdesign.com http://www.internet-marketing-cafe.com

This Site Is For Sale

Related Articles:

Web Design for the Professional Magician Part I - Selecting the Perfect Domain Name
Selecting the Perfect Domain NameThe first issue I have with magician web sites is the improper use of domain names. Examine the following list of URLs and select the most professional one: www.

How To Choose The Right Web Design Company
1. Size does not equate to competencePeople sometimes assume a company with more money, employees, office space etc will be more capable than one with less.

Web Design: Content Procurement
There is a debate among web design experts as to who is responsible for procuring content for the website. Many professionals want the content to be the responsibility of the site owner. The reasoning is simple ? the site owner should have a better understanding of the site products or services than the web designer.

Web Design Elements You Should Avoid
As a web designer, you should design your websites to give your visitors the greatest ease of use, the best impression and most important of all a welcoming experience.

Phoenix Web Design Company Proves That This Old Saying is True
They say that "You never get a second chance to make a first impression." "And nowhere is that more true then with your web site," according to the design team at MissioneCommerce.com.

Keep the web design simple and user friendly
It is so easy for us web designers to overlook the viewpoint of web design users in our frantic effort to deliver the latest technology using the best coding and cool designs. The fact is, unless web users are able to understand, use and navigate quickly through a web site, it will probably not achieve its objectives. I am not suggesting that all web design solutions are simple. A lot of web sites actually deliver very complex online solutions. However, no matter how intricate the web design solution, the interface with the user must always be simple and clear.

What makes a web design superb?
Web site development services open great doors of opportunity. As time passes, new services are discovered. These services are opened to both designers and the public. They greatly contribute to the growth of e-commerce and marketing.

Which Web Design Company - Search, Find, Review and Rate Web Design Companies at WWDC
Let's face it, choosing a web design company is a pretty tough job when you are not really sure what to look for in a company. Do you go for the best price? The company who is based closest to you? A friend who designs sites as a hobby? Or one that was recommended by the company next door? To date, the industry has mostly worked through referrals, Which Web Design Company has taken this very concept to the Web.

DefinedLogic Wins Two International Davey Awards For Web Design
For Immediate Release Contact: William Meyers, wmeyers@definedlogic.com DefinedLogic, 732-222-4310 DefinedLogic, LLC, West Long Branch, NJ received a silver Davey Award in the category of Best Small Business Web Site for http://www.definedlogic.com and another Silver Davey In the category of Best Activism Web Site for http://act.definedlogic.com.

Sold On One Page -- Pod1 Web Design Company Implements Single Page Checkout
A massive 40-60% of online shoppers leave websites during the actual checkout process. The reasons may vary but the result remains the same - lost sales. To address this problem London web design company Pod1 (www.pod1.com) has developed a one page checkout system, saving customers time and increasing retailers sales.

Boston Web Design Branding - Brand Identity Guru
A branding company's website purpose is to design websites that will attract attention, give a professional image and support the message you are trying to convey in writing. There are arguments for doing your website design in-house.

How to Hire The Right Web Design Firm
Regardless whether you manage a small business, charitable organization, or Fortune 500 company, choosing the right web design firm can quickly become a full-time research project. With thousands of design firms to choose from, what factors truly determine which design firm is best for your business?The primary considerations for choosing a web design firm are:* Price * Customer service/access to support * Credibility indicators of the design firm * Portfolio and design experience * Other services offered (domain renewal, hosting, SEO) * Turnaround timeLet's take a closer look at each consideration in detail, and explore how to identify and qualify the right design firm.

Web Design And Navigation
As people ?browse? the Web, they ?land? on a page and ?navigate? on a website. To find their way around they need a ?navigation? system. Navigation is as important for web design as for a real life drive: when you drive on a new road you want to see clear marked destinations, exits and parking lots. You want to know where you are and where you go. So do your visitors. Fail to provide a clear road map and they will go back to where they came from. Navigation should be clear and simple. Or better: standard. That means: don?t go around renaming buttons. Use ?home? for your index; not ?back to base?. Although this ?back to base? is rather clear, not all the web users are in the mood for riddles, nor do they have the time to start learning your ...

iGenMedia Web Design, a Naperville Web Design and Internet Marketing Firm, Celebrates 5th Year by Opening New Naperville Office
Naperville Web Design and Search Engine Marketing Company, iGenMedia, celebrates its 5th year in the greater Chicago Area. The growing web design company opened a new office to celebrate its anniversary and accommodate their growing client base.

Search Engine Friendly Web Design Structure
The arrangement and creation of web pages turns up into a web site. There are many aspects to this process, and due to the rapid development of the Internet, new aspects are continually being added. Web design is the design or designing of a Web page, Website or Web application. The term generally refers to the graphical side of Web development using images, CSS and XHTML.